Submissions should be informative but concise and no longer than 1,000 words in total. Please note that all entries must be illustrated with facts, figures, performance data, statistics and customer profile.
The use of graphics to illustrate your submission is encouraged. In addition you are allowed to support your entry with back-up material, as this will enable you to expand on the success of your product or campaign.
The material will vary depending on the category entered and could include any of the following: branded media coverage, press releases, customer testimonials, sales figures, or other collateral that you feel helps to back up and strengthen your submission.
Judges will score entries on the following:
- Innovation and originality
- Creative concept and execution
- Business acumen and results
- Perceived effectiveness in meeting the marketing/sales objectives and communicating with the target group (and also with the judges)